Purchasing power is one of the factors that influences the economic forces. Some of the other factors include income, inflation and interest rates.
A few decades ago, both the disposable income and the discretionary income have risen rapidly and such an increased in the purchasing power increases the demand for more goods and services. Consumers are using goods and services at a rate never before attained. There is little indications of any reduction in this trend over the long range although changes may develop because of inflation and unemployment.
The growth of credit buying has encouraged consumers to purchase today and pay tomorrow. This purchasing power will continue to influence the retailer's decisions concerning all marketing and promotional tools.
Shop now and save is a key to better purchases, in particular online purchases as the cost of tranportation increases. One now can shop from his desk, 24 hours a day, at amazon www.amazon.com
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