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Saturday 19 November 2011

Buying Impulsively

Consumers and shoppers today make frequent trips to the store to purchase goods any days of a week compared to then say, about 30 or 40 years ago. Purchases are impulsive; with better creative products available on the shelves of the store. It is quite difficult to make a preplanning or forethought these days and thus even a shopping list is not going to deter shoppers from buying mechandise that is not listed.

Many products fall into the category of impulse purchases and some of these examples apparel and accessories, appliances, arts, crafts and sewing, automotive products, baby products, beauty items, books, cellphones ... right up to video games. You name it.

Most shoppers buy these items and many others in a sudden and seemingly unconscious manner. Impulse is the word for any item bought on the spur of the moment with no preplanning. Behaviorial change of this magnitude lead to the mode of self-selection and self-service by shoppers themselves at huge stores near to your home.

Manufacturers, too has aided the stores by improving their packaging in attention-getting and induce the shoppers to buy on the spot. They say, Buy now. You say, Buy now. Yes, buy now, when you have read the product description, product details, product reviews, customers reviews and the great prices after comparison. You can do all these at the touch of your iPad screen at any place you like, at any time you are happy and with people you choose to love. Then you can make good purchases. Only available with Amazon Online.

A Theory of Shopping by Daniel Miller, Spent by Sally Palaian, and Shopping by Jenny Shaw are just three of the many books on shopping skills that you may like to acquire to cope up with the ever-growing and flourishing goods.

Shop at Amazon. You will make good buy.
Amazon make available for you, Great Products, Great Reviews and Great Prices.

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